Communications is where Ruvi Mugara’s impact truly comes to life. As Director of Projects at Thinkwell Shift, a resource conservation company focused on behaviour change, Ruvi redefines program success by ensuring benefits are not just measured in dollars saved or emissions cut but in how effectively they resonate with the public.

Ruvi’s mission centers on empowering historically excluded people to see themselves as part of the solution. From African Nova Scotian and remote fishing communities to young people navigating climate anxiety, Ruvi works to demystify the energy efficiency sector for those who may feel it’s out of reach. By inspiring confidence in even the smallest actions, Ruvi helps individuals realize they can meaningfully contribute to the energy transition.

Today, at Thinkwell Shift in Halifax, Ruvi supports Program Managers with implementation, strategic advancement, and translating the energy transition in programs such as New Brunswick Power Navigators, Efficiency Nova Scotia’s Green Schools, and the Efficient Product Installation Service, driving innovation and sustainability.