Ruvi Mugara is a Director of Projects at Thinkwell Shift, a behaviour change company focused on simplifying the energy transition for everyday people. She leads programs across Atlantic Canada that help homeowners, communities, and organizations navigate energy efficiency and retrofit decisions with clarity and confidence.
With a background in community engagement, program design, and behaviour change, Ruvi has worked at the intersection of people and policy—supporting initiatives with partners like Efficiency Nova Scotia, NB Power, and municipalities to increase adoption of clean energy solutions. Her work centers on translating complex systems into human-centered experiences that meet people where they are.
Originally from Zimbabwe and now based in Nova Scotia, Ruvi brings a lived understanding of how culture, access, and identity shape how people engage with sustainability. She is particularly passionate about inclusive engagement, intergenerational learning, and ensuring that the energy transition reflects the realities of diverse communities.
Beyond her professional work, Ruvi is a speaker and advocate who uses storytelling to explore themes of climate, grief, caregiving, and resilience—bridging personal experience with systems change.