Wyeth Atchison is a Senior Director at CLEAResult, where he leads market development for energy transition services including demand response, distributed energy resources, virtual power plants, and transportation electrification. His work focuses on helping utilities translate complex grid and customer challenges into scalable, high-performing programs. Wyeth’s background is rooted in customer experience and design thinking, which he applies to demand-side management and distributed energy resources. He has led end-to-end program design—from customer research and journey mapping through product strategy, pilot development, and full-scale deployment—ensuring programs deliver both customer value and measurable system impact. Prior to his current role, Wyeth held leadership positions at Consumers Energy, ICF, and PlanIT Impact. He holds an MS in Customer Experience Management from Michigan State University an MBA from the University of Missouri – Kansas City.